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| Product | Category | New Customers | Existing Customers | ||
|---|---|---|---|---|---|
| Monthly Threshold | Upto 300 | Above 300 | Upto 1,500 | Above 1,500 | |
| Electronics | Automotive | 11.0% | 12.0% | 3.0% | 0.3% |
| Mobiles & Tablets | 2.5% | 3.0% | 1.0% | 0.1% | |
| Computers & Peripherals | |||||
| Cameras & Accessories | |||||
| Gaming | |||||
| TVs | 3.5% | 4.0% | 2.0% | 0.2% | |
| Audio & Video | |||||
| Appliances | |||||
| Fashion | Women's Clothing | 11.0% | 12.0% | 4.0% | 0.4% |
| Women's Ethnic Wear | |||||
| Men's Footwear | |||||
| Men's Clothing | 11.0% | 12.0% | 3.0% | 0.3% | |
| Watches | |||||
| Bags & Luggage | |||||
| Women's Footwear | |||||
| Fashion Accessories | |||||
| Eyewear | |||||
| Fashion Jewellery | |||||
| Fragrances | |||||
| Beauty & Personal Care | |||||
| Girls Clothing (2-8 Yrs) | |||||
| Baby Care | |||||
| Boys Clothing (2-8 Yrs) | |||||
| Girls Clothing (8-14 Yrs) | |||||
| Boys Clothing (8-14 Yrs) | |||||
| Infant Wear | |||||
| Kids Footwear | |||||
| Maternity | |||||
| Kids Clothing | |||||
| The Designer Studio | |||||
| Home | Kitchen Appliances | 3.5% | 4.0% | 2.0% | 0.2% |
| Chocolates & Snacks | 11.0% | 12.0% | 3.0% | 0.3% | |
| Gifting & Events | |||||
| Gourmet | |||||
| Kitchen Appliances | |||||
| Sports & Fitness | |||||
| Kitchenware | |||||
| Home Furnishing | |||||
| Hardware & Sanitary Fittings | |||||
| Toys & Games | |||||
| Furniture | |||||
| Home Improvement | |||||
| Musical Instruments | |||||
| Health | |||||
| Wellness & Medicine | |||||
| Home Decoratives | |||||
| Nutrition & Supplements | |||||
| Stationery | |||||
| Office Equipment | |||||
| Hobbies | |||||
| Home Services | |||||
| World Food / Indian Food | |||||
| Agriculture | |||||
| Media | Online Education | 11.0% | 12.0% | 3.0% | 0.3% |
| Movies & Music | |||||
| Other | Books | 2.5% | 3.0% | 1.0% | 0.1% |
